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Hey you! Ready to get your house in order?

Working with business owners to ensure they have the best structure to grow their business. Rules are only restrictive when they fail to support the people they are made to serve. Let's move past this by introducing HouseRules to your business.

The Ethical Strategist and the Hummingbird
Featured Post

A Fresh Focus (and What It Means for You)

A Case Study in Realignment Dear Reader! No excuses. Let's dive straight in. I’m currently refreshing things here at CAS Ltd. Once again, I find myself holding my hands up for getting hyper-focused on my beloved hummingbird logo. This time, the realignment is about shifting the focus towards the bird, not away from the method. Purpose & Direction Like most things in life, we see the best results when we focus on the end game, not solely on the work it takes to get there. The HouseRules method...

A happy local business owner with HouseRules creating good impact in the community

Let’s Stop Comparing Ourselves to Big Business Catch up on Medium Happy Easter Reader! Just a quick sidebar before we begin, this is my favourite time of the year. It's not the chocolates 😖 or that I'll be able to feast on crisps again from tomorrow.🤫 It's the sentiment of doing for others. So imagine how timely a post on Social Impact feels right now... A recent campaign caught my eye with the headline: "Social impact isn’t just for big companies." At first glance, it sounds encouraging but...

A SME Business Founder confused by the sight of the team meeting at their desk. Time for that policy refresh

Time to Rethink That Meeting Culture Hello Reader, If your team’s in the same room but still Zooming in… we’ve got a problem. You’ve likely witnessed a live comedy skit play out before your eyes: an open-plan office buzzing with activity. Then you spot one person on a virtual call and then another. By the time you've surveyed the office, you catch yourself counting on your fingers. Everyone’s on the same call, headphones in, the usual suspects with cameras off, pretending they’re not two...

A woman dressed in an luxurious coat and well tailored pants suit and heels sat with confidence in a sleek office as she enjoys the experience of having HouseRules

Luxury or Just a Label? The Truth About High-End Business Time to Refine Your Practices Good day Reader! I had to get this one out before tomorrow because there is no room for foolishness on this topic. Have you noticed how more businesses are slapping the "luxury" label on their products or services without much to back it up? Beyond the high price tags, sleek aesthetics and yet another overused buzzword, what actually makes a business premium? Experience does. I've broken down what truly...

A female SME business owner distressed as she adds another piece of paper to the overflowing piles. Time for HouseRules

Delegation is Leadership Stop Resisting & Here's How to Overcome it Catch up on Medium Hola Reader, At some point in my life, I want to escape to South America and be wooed by a Spanish-speaking intellectual. But no, that's not where I have been.😉 A plan needs time to develop and regular check-ins to ensure it's still on track. So a planned Dust Off turned into a Clean Up, which has me working through a lengthy list of actions to finish. Enough about me, how are things with you? You may have...

The shock horror of being caught out when ethics are ignored

When Business Boundaries Are Crossed Short on Time? Catch the Medium Highlights Good morning Reader! What would you do if you found out a former service provider was still using your data—without permission? It happens more often than you’d think. A contract ends, but access isn’t revoked. Maybe it’s an old login, a shared document, or even physical keys. Some take that as an invitation to help themselves. But just because you can doesn’t mean you should. The Ethical Blind Spot Some call it...

A woman with curly hair wearing a light-colored pinstripe blazer looks to the side with a thoughtful expression. The background is plain, and CAS Ltd hummingbird logo in the upper right corner.

All That Glitters Isn't Valuable Catch up on Medium Dear Reader, "How to snag a client" using deception and power plays isn't an ethical strategy. It's manipulation. When someone assumes they know better, slaps a label on it and blocks anything to the contrary, preventing a real conversation, that says a lot. This happened to me on the weekend. Someone (the author) liked my comment and then called me a "know-it-all" before disappearing (aka blocking me). It's a prime example highlighting a...

A business man lounging with a drink as he celebrates having HouseRules.

Workplace Trends or Just Old Problems in Disguise Catch up on the Ethical Insights Good morning Reader, Have you caught up on the predicted trends for 2025? Sometimes, it feels like I'm in an upside-down world, as confident, articulate people are blind to the obvious. The FT's Isabel Berwick is not the first person I've heard proclaiming what the year ahead has in store. FinancialTimes What’s next for work? From what AI in the workplace could look like to emerging challenges for leaders, the...

There are essential elements to business you may not even be aware of...

Not Even a Month Down and I'm Frazzled! Catch up on the Ethical Insights Hi Reader, I hold my hands up and confess before you even catch some attitude. A whole lot is going on, and I suddenly realise I'm not a circus act 🤡 far from it! So besides being in the middle of drafting my first bespoke policy for CAS Ltd (please don't judge, a builder always has outstanding jobs to do on their home, I know from working with them for years - I've clearly picked up a few bad habits).🫢 Here's something...

The Ethical Strategist and the Operational Hummingbird

Hello Reader, I remember many years ago we went out for dinner and there was party of three who had taken our usual table in the window. I recall not being happy but the disappointment, err no - annoyance faded when I overheard the conversation. One very camp man was a little too loud and cut off someone else mid-sentence "Okay, enough of that. Let's talk about me!" And so I start that way to prepare you for what's to follow... Nothing fancy this time 'round because of a few reasons: At the...